Services and Relationship Marketing Essay Example | Topics and Well Written Essays - 1750 words

Services and Relationship Marketing - Essay Example Additionally, services could be seen as peripheral activities designed to boost the delivery of a core product, for instance, provision of a courtesy car. Service as an organization involves the entire business or not-for- profit structure that resides within the service sector (Buttle 1996). The Origin of Service Marketing Service marketing was founded upon the basic concepts of marketing. Its advancement over the years has been associated with the philosophy of customer orientation. A marketing orientation is bound to position the customer at the middle of the purposes and activity. Numerous organizations and companies have manifested philosophy, which argue that customers are the kings and that everything that is done in organizations or companies is inclusive of customers’ preference (Machtynger et al 200). Essentially, philosophy in marketing orientation concentrates more on ensuring that customers are well looked after, and that they are fully satisfied in the context of competitive assistance whereas at the same time ensuring that the assistance remains money-making. Customer reaching philosophy has dictated marketing activity throughout its history (Egan 2008). Concept Relationship Marketing Relationship marketing is the process in which relational exchanges are acknowledged, developed, sustained and terminated with the purpose of boosting performance. Relationship marketing has been perceived as a new phenomenon in the province of marketing (Baron et al 2010). The initiation of mass marketing and mass production has surrounded the idea of Relationship Marketing for a period of time. There has been stern competition, erosion of brand loyalty, unethical wars on prices in various organizations and companies. Moreover, relationship marketing has...Relationship marketing primarily aims at building closer relationships with customers in order to overcome challenges such as obtaining global competitive advantage, dealing with rapid changes in technolog y and reducing time to market new products. Relationship marketing is vital in accordance to the pros and cons involved in the engagement and sustainability of exchange relationships. Through relationship marketing, there are more returns for companies or organizations that engage themselves with existing customers and increase the loyalty of the customers than it is to make an effort of attracting new customers. Hence, relationship marketing emphasize that exchange relationships are ongoing over the lifetime of the relationship. Relationship marketing has been used by competitive marketing as a functional way of enlarging business performance. According to Gilmore 2003, relationship marketing is characterized as the identification, establishment, maintenance, and enlargement, modification, and execution of relationships with customers, a situation that results to value for customers and profit for the organization by various relational exchanges that have both past and the future.

Mexican American Journal Entry Essay Example for Free

Mexican American Journal Entry Essay It has been 11 years since we have arrived to Los Angeles, California. I can still remember the feeling of when my father had said to us that he we would be moving to a far place to try to find better jobs for my mother and him because with the two jobs my father had and the washing and ironing of other peoples clothes my mom did was not bringing enough money to support my sisters and me and did they wanted to provide a better life for my sisters and me. Mexico was such a poor country that my parents could not see themselves make enough money to support my sisters and me, let alone see us get a better education. So my parents decide to migrate to the United States with one of my mother’s brother. We arrived in Los Angeles, California on July 16, 1931, with my Aunt Julia and Uncle Fernando. My family and I were so happy to finally arrive to the U. S. to live the â€Å"American Dream. † Soon we would find out that our dreams would come crushing down fast. After settling down, my mother decided it was time to enroll my sisters and me into school. My mother asked my Aunt Julia and Uncle Fernando what my sisters and I need to enroll into school but since my aunt and uncle did not have any children, they were unable to tell my parents the information we would need. As my mother, my sisters and I walked into the school we could notice all the â€Å"gringos† looking at us in a weird way (looking at us like we did not belong there). My mother can right away tell that there was something wrong that we would not be accepted into that school. My mom was correct, as we entered the office the school secretary told my mother that we were not welcomed there and that if she wanted to enroll us into school it needed to be in a segregated Mexican school. Walking out of the school with confusion on her face, my mother saw an elderly Mexican American woman who spoke Spanish and asked her if she knew the reason we were not accepted into the school. The woman proceeded to explain to my mother that in the past few years many Mexicans were migrating to the U. S forced by the economic and political disorder produced by the Mexican Revolution and were tempted by jobs in U. S. agribusiness and industry that many Americans feared losing their jobs to underpaid illegal immigrants. Americans could not deal with losing the jobs they had especially during this time of the Great Depression. The elderly woman proceeded to explain to my mother that Mexicans were not welcomed to California or other parts of the country, that Mexicans were discriminated against and that we only had to go to schools that were for Mexicans only, that the only language we could speak in the schools regardless if they were for Mexicans only was English. She read my mother some signs that said, â€Å"NO MEXICANS ALLOWED. † She continued to tell my mother which neighborhoods we could not enter and which we could. If we saw signs like the ones she read for us, then we should be aware that we were not wanted there. After finding an all Mexican school for my sisters and me, my parents thought the hard part was over. I would here them talking in their bed room that as long as they did not bother the â€Å"gringos† or got in there way we would not have anything to worry about but they were wrong. Shortly after being able to find jobs for themselves, I began to see my parents worried and listening to their radios all the time. They had just found out that Mexicans were being deported back to Mexico regardless of their legal status. The news stated that tens of thousands of Mexican families were arrested and sent to jail for 10 days before they were sent to Mexico by train, because of an anti-immigrant campaign that the Americans had done. Those families were not given a chance to proof if any family members were U. S citizens. Families were not given the chance to take anything with them. The news also began announcing free trains rides back to Mexico for Mexican American and Mexicans who wished to voluntarily be taken back to Mexico. I can remember seeing my mother cry because she said she did not want to return to Mexico and live in the horrible conditions we were living in before. She begged my father to do something so we did not have to return to Mexico. One day my father came home telling my mother that he had heard of migrant work camps established by the U. S. Farm Security Administration, or FSA and that they had a possibility of getting jobs there to stay in the U. S. The camps provided housing, food, and medicine for immigrant families as well as safety from any criminal elements that can take advantage of defenseless immigrants. We had the possibility of staying we were extremely happy!! Little by little more Mexicans have extended their stay as well as the places were we live at. The most popular places where Mexicans live at now are Chicago, California, and New York. We stayed in the U. S. , my sisters and I are receiving a great education and compared to Mexico, I think we are now living the American Dream!!!! Reference: Depression and the Struggle for Survival. (2005, April 20). Immigration. Retrieved August 10, 2008, from The Library of Congress. Koch, W. (2006, April 4). 1930s Deportees Await Apology. USA TODAY. Retrieved from http:www. usatoday. com.

Vincent van Gogh Essay -- Artists Art Biography Artist Gogh Essays

Vincent van Gogh In present time, Vincent van Gogh is probably the most widely known and highly appreciated person of postimpressionism. During his brief lifetime, Vincent’s work went almost unknown to this world. His work now hangs in countless museums throughout the world and is considered priceless. His work became an important bridge between the 19th and 20th centuries. The art-historical term, Postimpressionism was coined by Roger Fry a British art critic, who described the various styles of painting that flourished during the period from about 1880 to 1910 (Britannica). It was generally used for a convenient way to group together the generation of artists who sought new forms of expression during a pictorial revolution wrought by impressionism. Among these figures were Piere Bonnard, Paul Cenanne, Paul Gauglin, Odilon Redon, George Seurat, Henri de Toulouse- Lautrec, and of course Vincent van Gogh (Britannica). Van Gogh was born on March 30, 1853, in the rectory of Zundert in Barbant (Burra). His father was a soft-spoken Dutch clergyman. The only thing Van Gogh got from his father, was the desire to be involved in the family church. Even at an early age, Vincent showed artistic talent but neither he nor his parents imagined that painting would take him where it did later in life. One of his first jobs came at the age of sixteen, as an art dealer’s assistant. He went to work for Goupil and Company, an art gallery where an uncle had been working for some time. Three of his father’s brothers were art dealers, and he was christened after the most distinguished of his uncles, who was manager of the Hague branch of the famous Goupil Galleries (Meier-Graefe). His parents were poor, so his rich uncle offered to take him ... ... the 20th century vogue in romanticized psychological biography. Who knows of how many other great paintings he could have completed in the following years. Although his life was cut short, Vincent van Gogh has since been recognized as one of the great geniuses of modern art. He was clearly one of the greatest postimpressionism painters of all time. Works Cited Auden, W.H. Van Gogh A self-portrait Letter Revealing his Life as a Painter. Marlowe and Company New York Britannica Concise Encyclopedia. 2008. Encyclopaedia Britannica. 9 Mar. 2008 . Burra, Peter Van Gogh, New York Collier Books 1962 Meier-Graefe, Julius: Vincent Van Gogh: A Biography. Courier Dover Publications: 1987: New York. Sweetman, David. The Love of Many Things: A Life of Vincent Van Gogh. London: Hodder and Stoughton, 1990.

Madame Bovary and Techniques in Fiction

1. Conceptions: The Origin of a Story Gustave Flaubert in all probability got the idea for Madame Bovary when he and Louise Colet became lovers, in which the novel was written at the time of the affair. When Flaubert and his mistress first started to have the affair, they wrote love letters to each other as any other lover would. The letters that Flaubert would write were similar to the journals the authors use to help stimulate ideas for their novel. (TIF, 10) Flaubert in all wanted to expose the whole aspect of having affairs and encompassing mistresses. Putting the setting at his birthplace made him more comfortable with the area allowing him to have the full coverage of the city such as knowing all the streets and the back roads that Madame Bovary uses. (Flaubert, 261) The more familiar the area is the more realistic it would seem, such as where the houses were located. The whole aspect of the city is not imaginative but more practical. The characters in Madame Bovary resemble Flaubert and his family in many ways, for instance the elder Mrs. Bovary as Flaubert's mother. They both have are widows in their future life, and they have the sense of protectiveness of their children. Since Flaubert's father is a doctor, he had to incorporate that characteristic in Charles Bovary. However, I think the greatest resemblance between the characters of the novel and Flaubert's family is Flaubert and Madame Bovary because they both have nostalgia for Paris. As Flaubert places himself in a woman's place you can see his true self coming out. As they both want the pleasurable sensual feeling of love and to some extent, becomes a drug, where they are addicted and cannot find the end. Madame Bovary and Flaubert both have two lovers. Madame Bovary's downfall was the amount she spent on her lovers which leads her into debt and Flaubert engaged in his studies and focused on his writing. 2. Beginnings The beginning of the novel Charles is in school but is held back. It is not if it is the most horrific, or a quiet pleasurable moment in his life, but it would be the most rememberable moment in his life because he is at a school away from his family and he would be ridiculed consistently. At first, it seems as if Flaubert is starting from the beginning of Charles life because all the focus is on him but once he marries Emma, it is all about her. I do not understand why Flaubert started out this way because Charles is not the main character but is only an unimportant character that is just here from the beginning to the end. It does not seem as if the novel was placed in such historical or momentous occasion because the author does not insinuate anything. All he does say that Emma admires Joan of Arc and worships Mary of Scots. (Flaubert, 32) In most part, the reason why the novel is not based off an important event is that the characters have nothing to do with the occurrence. It all has to do with the characters, their emotions, and their daily wrong doings. The novel is not like Ann Frank, where the whole story is based off a historical incident but it is more like the novel itself has its own history. The â€Å"envelope† now makes the beginning of the novel more understandable. It is as if he is there from the beginning until the end. Although he is in every one of the life situations, it does not directly involve him. Through all the pain and heartache, Charles remains the same. The book Techniques in Fiction explains why Flaubert included the early years of Charles and why they prolonged the ending. It was so show Charles stupidity from the beginning to the end and he still wonders why life has put him through all this. He still is unable to acknowledge that his wife has put him through all this pain and that â€Å"Only fate is to blame†. (Flaubert, 302) Charles as a schoolboy is not any different from Charles as an adult. Both have the sense of idiocy all through out the novel. As the other school children ridicule him, it has not changed in his adult years. Emma is derides Charles not in his face as the school children did but in a secretive sort of way by having an affair with other men and by breaking the sacred vows of marriage. I would have to say that the novel is low beginning because it makes us more comfortable to get into the story and it does not have an intense moment where it makes us uneasy such as a melodramatic storm. (TIF, 50) Having included Charles and his early school years makes us at ease and more familiar to the story line on what is going to happen when. 3. Style and Speech â€Å"Every writer, by the way he uses the language, revels something of his spirit, his habits, his capacities, his bias.† (TIF, 55) The way Flaubert wrote reveled himself, the good and the bad, through the characters and events. He depicted himself through Madame Bovary, showed the world his real self and not just a faà ¯Ã‚ ¿Ã‚ ½ade. His need for love, compassion and the fond of the arts were shown to the readers as Madame Bovary. The uses of metaphors are in the most common way unlike Alexander Theroux's novel The Wogs where he uses a profuse amount of metaphors in one paragraph. Flaubert uses the metaphors to clarify or to detail something, â€Å"we would throw them [caps] under the bench so hard that they struck the wall and raised a cloud of dust†¦Ã¢â‚¬  (MB, 2) To make the scene seem more interesting Flaubert would transition very well from writing without any literary devices to adding metaphors without a notice. This did not make the novel seem award at all but make it flow through very nicely. The way Flaubert added any dialogue made it as if any person would say such thing or he would make it seem so poetic it would seem so romantic. Flaubert made Charles' dialogue seem so dull like his character and Emma is so versatile. She would speak one way to Charles and another way to the pharmacist. Flaubert would make each of the characters had their own way of speaking as if the characters were alive and had their own personality and style. Flaubert follows the outline in Techniques in Fiction not perfectly but it does seem as if he tried. I know the outline was not used when Flaubert wrote this novel but it just shows how well of an author he is. The principles stated in the Techniques in Fiction are followed by Flaubert in Madame Bovary. There maybe a slight exception but that is very rare and most of the time the outline is followed. The manner in which Flaubert uses attribution is as the book puts it, where each character should have its own way of talking. The dialogue is not he said, she said because the dialogue is with emotion, â€Å"she exclaimed in surprise.† (MB, 120) 4. Characterization The characters display a certain consistency, even thought hey are subject to change. Like Charles is the kind of character that remains the same throughout the entire novel, unlike Emma who is the kind of character that is all innocent in the beginning and then come to a bigger city, becomes brash. Only Emma is the character that changes but the rest of the minor characters remain the same. The way the characters are depicted in the novel is not that descriptive but they are portrayed in the way they talk amongst themselves or by the way the other characters see them. The way Emma is first described for the first time when Charles first sees her. â€Å"Her hair was divided into two sections by a fine part running down the middle of her head; †¦Ã¢â‚¬  (MB, 13) Charles is described by the author as â€Å"a country boy, about fifteen, taller than all of us†. (MB, 1) When the characters meet each other the description runs in the thought of their heads. The use of expression, habits, gestures and movements are used very selectively for each character to make them seem alive. â€Å"†¦ he had outbursts of anger, followed by plaintive moans of infinite sweetness and the notes that pored from his bare throat were full of sobs and kisses.† (MB, 193) The expressions are used mostly describe the feelings for each other and their passionate quarrel or when Emma gets annoyed of Charles. Just off the dialogue, the behavioral status of the characters can be shown such as Emma and her attitude towards her husband Charles. â€Å"Ah, he carries a knife in his pocket, like a peasant.† (MB, 88) It can also show the love for the lovers in the affair. Just of the dialogue the characters show if they respect and love the other person or if they just show off as if they actually do care but they really do not. The way each of the characters speak is as if they have a mind of their own. Flaubert would make each of the characters had their own way of speaking as if the characters were alive and had their own personality and style. Emma would talked is hate to Charles and Berthe but with respect and compassion to the apothecary, the pharmacist and especially the men she is fond of, Rodolphe and Leon. They each have a different personality so it would just make sense if they talked differently. The attitude that each character has towards themselves is honorable. Emma has that sense of respect but also an impression of arrogance, the way she would end up in debt even after the bills had been loaned to her. They do not quarrel but they get along by going to their neighbors houses at night after dinner, or in Emma's case, to her lover's house. They way she has to go to his house secretly by following â€Å"the walls that ran along the water's edge†. (MB, 141) The character past comes in the beginning of the novel to show us what their personality is going to be like when they are introduced. 5. Point of View The point of view tells us from which perspective is the story being told. There may be ten different characters that means there would be ten different perceptions. The author has to decide in which perspective they would like the story to told from because each of the characters has a different outlook and opinion on the predicament. There might be a character that is almost invisible that can see everything, feel the characters emotions and clarify those sensations into the story, like the narrator in Madame Bovary. 6. Background; Setting; Place; Milieu As the story is placed in France during time that Gustave Flaubert is in, makes the story seem more reasonable since that Flaubert actually knows what is happening during the time. It is as if he has had some personal experiences. At first Charles is in a school because the country did not have the education that his parents wanted. It went on from there, the setting is still in France but it went from the country to a city back tot the country and back to the city. Once Charles got his professional degree, he moved in to a village sort of place, Tostes, where he married an old widow. Then he goes to a farm where Emma lives. They marry and stay at Tostes until there is a proposition in Rouen. The couple only stays in Tostes for about 2 years. That is where the rest of the story is, where Emma transforms from an innocent farm girl to a lust driven woman. 7. Narrative Style: Time and Pace in Fiction Flaubert told the story in a very reasonable fashion. He did not speed up quickly and leave out details nor did he go to slow and let each scene drag on. Each scene was perfectly proportional to the amount of dialogue and the narration. Each scene shows what is happening and is not leaving anything out like behavior, attitude, ect. Each scene coincides with each other; it does not seem out of place compared to the other. Flaubert also does not have the narrator state something and the character does it, but he lets the readers find out eventually. It doe not seem as if Flaubert made a plan or had a certain strategy on how to write the novel. Out of the four techniques that most authors use to sum up the storyline, Flaubert uses several separate scenes with narration going along with it. Having too much dialogue would dull the novel a little because the novel is mostly about Emma and the emotion she has. Time is very effective in the novel because it flashbacks in the beginning of the novel not confusing the readers and each time Emma remembers her life in Les Bertaux but as a mere remembrance. (MB, 44) The time scale is very effective in the sense that the story takes place in many years and it is not all cluttered up in to one day like Classical Literature. Having the time in that way helps build up the story and make it go on easily without any gawkiness. The novel is written in a present past tense, where the action has already taken place when the narrator is describing the scene, â€Å"But Charles replied that they were leaving the following day†. (MB, 198) if it was all in present tense it would not make sense because the setting and time is in the past around the late 19th century. Having it in the present past makes it seem more like a movie in the reader's mind, making the story more imaginative. 8. Plot and Story Some people would say that the plot and the story are interchangeable but the plot is the only thing the readers are interested in because it brings in suspense while the story is the whole account where it has all the minor details and a whole cluster of facts. The classical approach to writing a plot is to have description and background information, then to have the rising action in which the problem will derive from and after all that, the crisis. From there the character realizes there is a problem and then the catastrophe. Now here is the Madame Bovary plot summery in the classic approach. Emma is country born but reared in the city. She later marries a prosperous doctor but the only problem is that she does not love him. They move to Rouen and his practice is even more affluent. She realizes that she has feeling for her neighbor's younger roommate. One day she meets a very charming man and soon they start to have an affair. Things get to intense and he leaves. She secretly has an affair with her neighbor's roommate. She spends more and more money on him and their â€Å"home†. Soon she is too in debt and she must pay it all back to the â€Å"loan officer†. She does not have enough money by the deadline so she decides to k ill her self. Now the practical solution for a plot seems more reasonable than the classic approach that Aristotle had conceived. There is a problem, the crisis deepens, then the problem is recognized and after that, the world is changed, for the better or for the worse. It is somewhat ironic that Emma has cheated on her husband and she has hit a dead end, she has nowhere to go and her status has been stripped from her, no wonder she decided to kill herself. There is no explanation for Charles to treat her like a goddess even what she has put him though. When Emma first felt something for Leon, which was the first sign that something was going to happen. Whenever Charles gives something to her, she acts as if it is not good enough for her but she keeps on spending money on herself and not anyone else, even her own daughter. When Madame Bovary dies, it was a bit of a shock because she wanted to live in riches and show Rouen what she really is about, but after her scandal came public, that must have put a deep hole in her reputation. There was not a real surprise end because Charles says numerous times that he could not live with out Emma and when he did die of grief, it was sad for them to leave their daughter as an orphan. This novel definitely had a double plot because of the affairs and the debt she keeps digging deeper into. When she had her first affair with Rodolphe, I was sure that she was going to get caught but she was saved. That did not stop her though. She had feelings for Leon and she made sure that they would spend time together at least once a week. Each time she lied, she had to lie again to cover up the previous lies and all she ended up in was a huge web of lies that she got confused in. Flaubert did not complete all of the checkpoints in Techniques in Fiction because they all do not apply to every novel but they include every novel. Each novel has a different genre and each genre has different expectations. In each genre, there are sub genres and they require to have certain things. 9. Organic Form and Final Meaning Flaubert is an emotional person who does not give a care about the world and what they think about him and his novel. He never wrote the book for the shameless readers but the idealists who have the sense of modernization. His views of the â€Å"modern† world are quite different from the idealist that the world really was not modern but it was only in our heads and that technology has increased world knowledge. His writing techniques and the need for perfection; The methods in which he reaches perfection is not of normal people, he boasts out loud for hours until is sounds the way he needs it to sound. He wanted to be known for his perfection and not how he modernized the world. Gustave Flaubert is a realist who is infatuated with perfection and style. Flaubert wanted to show society what hey were really about but he did not want to make it complicated by explaining it so he showed it through his characters. He wanted to make an impacted on culture and not just another reading book. One of the reasons why this novel is faithless is because he grew up at the height of the romance movement and that is how the people of civilization behaved. Gustave believed that the personality and style of the author must vanish into the book and the book must not lose its originality. He deemed that style was impersonal and it is unique in the sense that expressing things are intensified in color. Who would think that to take the dreariest setting, the prettiest characters, and the most common to would make a masterpiece? All of theses symbols: the knife, the silly cap, cigar case, all encompassed who Charles really was, a lowly doctor with no individuality. The way Flaubert included the â€Å"small, ignoble Venice† of the river in Rouen and the pimples on his first wife's face was like † the budding of spring† made the scene more interesting making his style more impressive and ideal. The way Emma sees Charles as the dorky village doctor, and how the children say as unromantic, clearly shows the lack of respect the she has for him, his entire life is devoted to her. To show that even cared he forgave her lover saying that it was destiny that choose its path. The way Flaubert embraced Charles and his affection to his daughter Berthe has included a bit of himself and his care for his motherless niece. Madame Bovary is a historicist fallacy because the readers judge the book because of the time it was written in and what the time and setting is. Flaubert did not want dell with the lawsuits and the modernization of France. All he wanted to do was put out in words what societies doing. His need for perfection really made him strive for the perfect sound. He would work for hours on days until he could find that one word that drove him crazy.

Adolescent Moral Development

Morality can be defined as the distinction between what is right and wrong or what is good and bad. Although, moral reasoning depends on culture which makes it difficult to define. Most people don’t look at where these principles are coming from or what guides one through moral development. As children grow and learn, usually from care takers and people who inspire their every need, their morality changes based on several levels. Although researching of moral development goes as far back as Socrates, there are two psychologists that studied morality in depth and they are Lawrence Kohlberg and Jean Piaget.Jean Piaget was a cognitive developmental psychologists spending most of his time working with children and adolescents, including his own. Although, Piaget’s observation of moral development wasn’t in depth like Kohlberg, he allowed for a basic understanding. He believed that moral development occurred in stages. Piaget strongly believed in education and thought interaction in a education setting allowed children maximum potential in cognitive development. Piaget believed in many things, but when it came to moral development there were only two basic principles.The first principle was that children develop moral ideas in stages and could not skip stages, although movement from one stage to the other could vary in length. Lastly he believed that children create their own perception of their world, including whether their actions enforce what is morally right or wrong. â€Å"Piaget's ideas of moral realism and morality of cooperation play a role in Kohlberg's theory. Children in Piaget's stage of moral realism believe that rules are absolute and can't be changed.Punishment should be determined by how much damage is done, and the intention of the child is not taken into account. For example, a child operating in the stage of moral realism would believe that a child who accidentally breaks three cups should be punished more than a child who b reaks one cup on purpose. Eventually, both the damage done and the intention of the offender in a given moral dilemma are considered in this stage of moral development. † Lawrence Kohlberg studied moral development in depth and that is what he is most commonly known for.Although his basic ideas and principles originated from the ideas of Piaget, Kohlberg did an in depth study of the basics of morality and how a child or adolescents move from one stage to the next. Kolberg had developed six stages of moral development. All of the stages were grouped into three levels of sub categories. Stages one and two are pre-conventional judgment and moral development. Stages three and four are conventional judgment. Lastly, stages are five and six are post conventional.When children are born Kolberg believes that they have no morals and as they grow and learn, morals begin to form. The pre-conventional level is where morality begins. This is the basis of moral judgment. The moral values he re in this stage are external. Stage one is based on obedience and punishment. If a child is punished they will try and avoid the situation knowing that they will be punished so that act is known as wrong to the children. Stage two is a slightly more complex stage. Children are now egocentric and are able to exchange thoughts and ideas.Both male and females hold certain roles and have different beliefs. The conventional level â€Å"Those who reason in a conventional way judge the morality of actions by comparing them to society's views and expectations. Conventional morality is characterized by an acceptance of society's conventions concerning right and wrong. At this level an individual obeys rules and follows society's norms even when there are no consequences for obedience or disobedience. Adherence to rules and conventions is somewhat rigid, however, and a rule's appropriateness or fairness is seldom questioned â€Å".Stage three is where children are labeled. In this stage ch ildren are labeled either good or bad. Children try and please others for acceptance and approval. For example, during the Christmas holiday season children try their hardest to be good so Santa will come and bring them Christmas presents. Where as if they are bad they will receive coal. Stage four is where authority comes in and plays a highly important role. Children learn that authority figures are the ones who control and maintain order. Also they try and live up to others expectations instead of their own.The post conventional level is where moral values allow adolescents and adults to distinguish the difference between societies view of right and wrong and the views of their individual views. Most people live by these views of right and wrong. In stage five the world is known as being able to hold their own opinions and views. Stage six is using your own opinions and applying them. For instance choosing to use logic and consistency or the feeling of your own ethics to make und erstandable and logical decisions. While a child grows the formation of morality is highly important.Alcoholics, drug addicts and murderers might suffer from disturbed moral thoughts which might cause an error in their beliefs of right and wrong. For instance, a murderer who grew up in an abusive home atmosphere might think it is okay to be abusive and hurt other people. So therefore there morality was culture based and was encouraged based on the home life sustained. The same for alcoholics and drug addicts. Although, not all people who come from these types of dysfunctional families suffer and act upon there cultural up bringing some may.